1) What Are Cookies?
Cookies are small text files placed on your device by a website. We also use similar technologies such as pixels, tags, local storage, and SDKs (together, “cookies”). These help us run our site, understand usage, improve performance, and measure marketing.
2) How We Use Cookies
- Strictly Necessary: enable core functionality like security, load balancing, and session management.
- Preferences: remember your settings (e.g., language, region, cookie choices).
- Analytics: understand how the site is used to improve content and features.
- Advertising: measure campaigns and show relevant ads (only with the required consent).
3) Your Choices & Controls
You can manage non-essential cookies anytime in Cookie Settings. Most browsers also let you block, delete, or restrict cookies. Some site features may not function correctly without certain cookies.
4) Cookies We Use
| Name | Type | Purpose | Expires |
|---|---|---|---|
| __pri_session | Strictly Necessary | Maintains session and security state | Session |
| pri_consent | Preferences | Stores your cookie preferences | 6–12 months |
| _ga, _gid | Analytics | Google Analytics usage metrics | 24 hours – 2 years |
| _gat* | Analytics | Rate-limits Analytics requests | 1 minute |
| _fbp | Advertising | Meta pixel advertising & attribution | 90 days |
*Exact names and durations may vary by browser or vendor updates. Your consent banner will always reflect the current list.
5) India & USA Notes
India (DPDP Act, 2023): We request consent for non-essential cookies. You can withdraw consent anytime in Cookie Settings.
USA: Some states require disclosures and opt-out options for targeted advertising or data “sharing.” Use Cookie Settings to manage analytics/advertising cookies and related preferences.
6) Third-Party Cookies
Some cookies are set by third parties (e.g., analytics, ad networks). These providers have their own privacy practices. We contractually require appropriate safeguards and, where applicable, obtain consent before setting non-essential third-party cookies.
7) Changes to This Policy
We may update this Cookie Policy to reflect changes in technology, regulation, or our practices. We’ll update the date above and, where appropriate, provide additional notice.
8) Contact
Questions about cookies? Email privacy@phoneixrise.com.